Monthly Archives: May 2017

Should you ditch your beard for summer?

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Should you ditch your beard for summer?

In a word, yes. Well kind of anyway. Beards (big bushy ones) went through a period of widespread popularity back at the start of this decade after a load of models decided to grow some. With Instagram being a pretty new thing too it provided the perfect platform for these ‘pioneering’ hipsters to show off their perfectly kempt face bushes to the world. Then it all started.

 

Eventually though, the bubble bursts on every craze and this was no different. At the end of 2015 many experts in the world of grooming, fashion and styling began proclaiming that we had indeed hit peak beard.

 

So are beards totally dead? Well, if your sole reason for wearing a beard was to follow the trend then yes, it’s time for you to pull out your Dorco Classic razor sunshine and proudly show off your bare cheeks. This summer it’s very much about the classic stubble-free look.

 

If you’re not a dedicated follower of fashion and have a beard just because you like it, then why should you ditch it because some fashionista tells you too? The key to keeping any beard looking good though is maintenance so that should be your focus. A lot of people think they are the go-to for lazy men but that could not be further from the truth. Keeping it trimmed, shaping up the edges with a razor, conditioning it, oiling it, stroking it (ok maybe not the last one) all take up a crazy amount of a blokes time.

 

If you have decided to keep yours this summer, then remember to keep a good-looking beard. And if you’re too lazy for all of that then just shave it off. At least that way you’ll be on trend too.

 

THE DORCO CLASSIC – THE ULTIMATE SHAVE

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Introducing the Ultimate Shave

The Dorco Classic razor features 7 precision-aligned blades, making it a world first

 

Launching this summer, the NEW Dorco Classic razor is set to revolutionise your grooming routine. With seven precision-aligned blades, making it a world first, you can be confident you’ll achieve a close and comfortable shave in the fewest strokes.*

The incredible angulated blade technology used in the Dorco Classic gives slimmer, denser blades to reduce any irritation to the skin. The Dorco Classic also has an open structure design to enable easy rinsing, helping to keep blades sharper for longer. A Honeycomb Guard Bar with soft rubber surface allows effortless gliding over skin, adapting to the contours of your face.

That’s not all! An advanced lubricating strip with antioxidants from Argan oil and Calendula extract helps sooth sensitive and dry skin, and heal razor burns. To improve precision, the lubricating strip has been shortened from Dorco’s previous models, making it perfect for those hard-to-reach places without the need for a separate trimmer.

The beautiful razor combines classic design with advanced technology. A vintage inspired, gloss black ergonomic handle ensures optimum control and precision, with a pivoting head for flexibility.

Making life even easier for you, the Dorco Classic aligns with the Dorco patented Common Docking System, enabling you to swap any Dorco 3 Plus, 4 or 6 Plus handles or razor with each other.

Not one to shy away from innovation, Dorco has been hard at work producing the latest technologies in the shaving industry for over 60 years. The introduction of the Dorco Classic razor is another example of Dorco having your back with premium, cost effective shaving products. It is their most technologically advance razor to date.

Don’t just take our word for it.  Order the Dorco Classic from Dorco’s UK online shop at www.razorsbydorco.co.uk from Monday 22nd May, and get it delivered straight to your door. There’s even free shipping for orders over £10.

Welcome to the next level

Notes to editors:

*When compared to the Dorco Pace 6 Plus razor.

About Dorco Classic

  • 7 precision-aligned blades
    • Micro-positioned to deliver a comfortable and smooth shave
    • 16% narrower blade span than other Dorco razors; improving safety and minimising irritation
    • Expert design enables a precise shave without the need for a trimmer
  • Open structure design enables easy rinsing to prolong blade life
  • Advanced Lubricating Strip with natural extracts
    • Antioxidants from Argan oil and Calendula extract minimise skin irritation
    • Argan oil to soothe dry skin and heal any razor burns and bumps after shaving
    • Calendula extract to moisturise and soothe sensitive skin
  • Pivoting head for flexibility
  • Ergonomic handle in a classic design
  • Honeycomb Guard Bar with soft rubber surface allows effortless gliding over skin
  • Common Docking System enables blade and handle to work with others in the Dorco Pace range

 

About Dorco

Dorco is an expert in razor innovation, providing millions of customers in over 130 countries worldwide with premium shaving products. Razors by Dorco is proud to introduce its shaving innovation to the UK market, including the brand new Dorco Classic, as well as Dorco’s innovative and patented common docking system.  With over 60 years of expertise in offering advanced blade technology, Dorco offers a flexible subscription service delivering superior quality razors and replacement blades straight to your door when you need them.

For press enquiries please contact:
Sara Hailan / shailan@golin.com / 020 7067 0784
Laura Sharkey/ lsharkey@golin.com / 0207 067 0314

Reveal Magazine

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