‘K-Beauty’ (beauty and skincare products originating from Korea) covers
anything from razors to bubble tea sleeping packs.
The ethos of K-beauty is to nourish your skin so that it looks naturally
beautiful. And it’s not an overnight sensation; the Korean beauty market is
among the top 10 in the world, with an estimated worth of more than $13
billion in 2018, according to intelligence agency
Mintel
.
According to
Marie Claire
, where once Western brands led the way, ‘now the axis of influence has
shifted and due to a combination of factors South Korea has become the
global leader in beauty innovation’.
Global demand for Korean beauty and skincare products
Korean skincare and beauty products are popular because of their reputation
for ingredients that have a truly positive impact on your skin.
“There is a rock-solid security in K beauty’s commitment to science,”
writes
Kate Branch in Vogue
.
The overarching theme of K-Beauty encourages people to nurture the skin,
slowly and consistently with various small but regular steps, such as the
K-Beauty
’10 steps’
.
A huge industry in Korea
Beauty blogger
Bethany Tyndall
says: “Seoul, Korea’s thriving beauty metropolis, is well ahead of the
curve when it comes to creating the biggest and best beauty trends of the
decade.”
South Korean men
spend more on skincare
than men anywhere else in the world, while South Korean women spend twice
as much money on beauty products and make-up than American women.
For this reason, South Korean beauty and skincare companies must constantly
improve products in order to stay on top, leading to a wealth of
innovation. This level of innovation helps explain why the demand for
K-Beauty products in Europe is on the
rise
.
Embracing our heritage
As Korea’s leading shaving brand, we have embraced the K-beauty ethos for
more than 60 years, in every piece of pioneering shaving kit that we have
produced.
We share the overarching commitment to science. In order to keep driving
innovation, we devote considerable resource to research and development so
that we can produce quality razors to suit all skin types and
sensitivities.
This is demonstrated by the
Dorco EVE 6
, with its six blades that contour to your body shape.
The K-beauty revolution isn’t showing any signs of slowing down, and Dorco
are proud to be a part of it.