The pink tax: what impact is it having on women?

What is the Pink Tax?

The Pink Tax is the term used when a company charges more for female
products than the male equivalent, under the belief that women will pay

Research by

the Times newspaper

uncovered what they described as ‘sexist’ prices across many of Britain’s
largest retailers. Women were found to pay on average 37% more for very
similar or identical products – from clothing items such as jeans to
toiletries and razors.

The Pink Tax is one of many economic disadvantages faced by women in their
daily lives, including the gender pay gap,
which is an ongoing issue impacting women around the globe.

“Women are getting ripped off twice,” says Jemima Olchawski
, head of policy at the Fawcett Society. “They are paid less than men and
are also charged more for similar products.”

How this extends to personal care products

Personal care products including female razors are a particular focal point
for campaigners seeking gender equality amongst consumers.

The ‘Tampon Tax’ – the VAT added to female sanitary products – is still
present in the UK. Sanitary products are classed as luxury, non-essential
items and hit with a 5% VAT charge. This is despite several
much-less-essential items being exempt from VAT, for example ‘crocodile
meat’, ‘alcohol jellies’ and ‘edible sugar flowers’.

Laura Croyton, who started a petition

to end the Tampon Tax that received more than 300,000 signatures, said:
“Periods are no luxury. You can ‘opt-in’ to extravagance. You cannot choose
to menstruate. Despite this, a whole heap of disadvantages have been
created for those who do.”

Will this change in the future?

Slowly but surely, we are seeing change but there is still a long way to

Until it’s possible to repeal the legislation (it’s currently enshrined in
law by the EU), the Tampon Tax Fund, set up by the Government, allocates
funds generated from the VAT on sanitary products to projects that improve
the lives of disadvantaged women and girls.

Meanwhile, some large retailers, such as




, have taken a step in the right direction by addressing their prices for
personal care items, including female razors.

What is Dorco’s stance on the Pink Tax?

We are 100% against the idea of charging women a premium for our products
and are committed to providing a smooth, close shave at a fair price.

In fact, our female razor, the

Dorco EVE 6

, is cheaper than our 6-blade male razor, as are the refill cartridges.

We also provide the opportunity to escape the razor aisle for good with our

subscription service

, which includes both male and female options and costs a purse-friendly £1
for the first month. Every subscription is customisable to your needs and
you can cancel at any time.

Posted in Dorco Blog.

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